Most Important Considerations for Choosing a Website Designer
Choosing a designer for your business website is a critical decision, a good website being a tool for attracting more customers and a bad one being just the exact opposite.
Here are the most significant considerations to make before making your final choice:
> Do you think they’re interested in your business, judging by how much they ask you it? This is important for how else can they build a successful website if they don’t even understand what you’re doing? Visit the sites they’ve designed before and see if their style is in line with your preference.
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> Ask them if they would do the layout and graphics or only the programming. If they don’t do graphics themselves, will they be able to recommend an artist?
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> Do they follow a systematic planning process, starting with the design phase, and if so, do they normally document all discussions and decisions made? Having some type of a website planning guide that you can work through together, will be very helpful.
> Ask them if they include search engine optimization in their services. It should be. What good is a pretty site if nobody finds it?
> Know the fees.
Designers are typically paid $60 to $125 hourly, and a simple but high-quality website will probably cost around $2,500 to $5,000. The price increases with the addition of a newsletter, autoresponders, logo design, SEO or any extra feature.
> Aside from how much you have to pay them, you also need to know the process of payment. Will it be monthly or with every milestone reached? Is a deposit necessary?
> Ask for client references and talk to them about how hard or easy it was to work with the designer. You want to hire someone with great project management and communication skills, and most importantly, great talent in web design.
> Be sure about who will maintain your site after the initial design; if they will, how much do you have to pay for it? If you must maintain your own site, have them design it on a CMS platform so that it’s easy to work on.
> In the contract, it must be clear that you own the copyright to the whole website, from photos to coding and even your domain name, even if it was registered by the designer. In keeping with this, they should provide you all original and editable source files so you can make necessary changes with whomever designer you choose.
> Lastly, you need to enjoy working with your website designer. Otherwise, you may not find the results acceptable just because of your natural biases against them. And that will be a problem.